Winning business is not about occasional big gestures. It is about regularly showing up and staying front of mind with your introducers, existing clients and potential clients.
​

Chapter 8 of Poised for Partnership explains why business development needs to become part of your everyday routine, rather than something you only focus on when work is quiet.
​

Your partners will be looking at whether you consistently make time to build relationships, create opportunities and develop your pipeline, even when client work is demanding.
​

Because future partners do not wait until they need work to start business development. They build the habit long before that point.